Tik Tok & Instagram growth trends 2022

If you're a business you're trying to grow your audience on Instagram. And if you're not, you should be. Here are my top tips for successfully growing an audience on Instagram.

• Engage with your audience and potential audience: get to know your followers and use active listening to create more of what your audience reacts well to.

• Utilize interactive stories and reels: brevity is key, be quick and to your point.

• Provide value in your content: educate, inspire, and entertain your audience. Give them a reason to follow you!

• Be consistent: consistency is helpful when building an audience!

Lastly, choose a few key performance indicators to analyze. The KPIs you focus on will vary depending on your overall goals (i.e. brand awareness, sales, leads, etc.)

Trends to watch in 2022

As the time users spend on Tik Tok continues to grow, more brands will need to transition. My prediction is that the new 10-minute video feature that was recently released to certain accounts on TT will increase users' time spent on the app even more. The influencer community is at an all-time high with Tik Tok continuing to evolve and grow its users.

Pro Tip: You can determine if a song is "trending" by looking at the bottom left corner for an increasing arrow icon.

Pro tip: before posting on Instagram see how many of your followers are on the app. This is a great way to monitor the best times to post throughout the day along with monitoring your in-app analytics.